Aldermen of Geneva Accept New Liquor License for Wine Tasting Business – Shaw Local
GENEVA – The Geneva City Council approved on March 21 the addition of a liquor license for a new wine tasting business.
Up North Wine Tasting Room, 9 N. Second St., will showcase Northern Michigan wines, said co-owner Catherine Humphreys.
“We’ve traveled Northern Michigan for about 20 years and learned to love what they offer in wine in the Traverse City-Leelanau Mission-Peninsula area,” Humphreys said.
Humphreys said his family has lived in Geneva since 1993, but northern Michigan is their favorite vacation spot.
“Because my daughter and daughter-in-law were thinking about changing careers and it just occurred to me, why can’t we open a tasting room that would only feature northern Michigan wines? Because they are so sought after,” Humphreys said. “They’re all nationally recognized and we thought what a great opportunity to bring some of Northern Michigan here.”
Working with his daughter, Mary Humphreys, and daughter-in-law Amy Goedken, they partnered with nine northern Michigan wineries to introduce them to Geneva.
The wineries “were thrilled that we were selling their wines,” Catherine Humphreys said.
They plan to offer education on each winery, their vineyards, varietals and stories each month. Customers can take advantage of promotions, so if they travel to northern Michigan, they could be eligible for a free wine tasting, she said.
“Yes [guests] are from the city or the Côte-Nord – wherever they come from – that they come to Geneva and that they discover Geneva and that they can buy the wines of northern Michigan right here, ”said Catherine Humphreys.
The company will offer take-out flights, glasses and bottles, as well as three flagship beers from Northern Michigan’s Shorts Brewing for non-wine drinkers and Northwoods sodas for kids and Great Lakes Chips also made in the northern Michigan, she said.
“We are very excited and have worked tirelessly to get things done,” said Catherine Humphreys. ” We hope [to open in] April if we can set things up. Otherwise, May.
All they need is to build a bathroom and their bar, but everything else is ready to go, she said.
The business will be open Thursday through Sunday from noon or 1 p.m. to 8 p.m. and may host special events, such as book club nights, when it is closed to the public, Goedken said.