Bath Wine Society launches partnership with National Gallery
A Bath company that produces canned wine has launched several new products with limited edition labels under an exclusive deal with the National Gallery in London.
The award-winning Canned Wine Company has launched three new canned wines featuring artwork by Vincent van Gogh, Paulus Theodorus van Brussel and Paul Gaugin.
Simon Rollings, Co-Founder of Canned Wine Company Ltd, said: “We are proud to announce our new collaboration with the National Gallery in London to showcase some of the greatest masterpieces of art on our wine labels. wine.
“Part of the proceeds from our National Gallery editions go to support the gallery, helping to maintain and continue free access to the paintings.”
Judith Mather, Director of Buying and Brand Licensing at National Gallery Global Limited, said: “We are delighted to be working with Canned Wine Co. who have created a range of beautifully crafted canned wines that feature the works of the National Gallery in a very fresh style. and original way.
The National Gallery has licensed works of art by Vincent van Gogh, Paulus Theodorus van Brussel and Paul Gauguin, which have been wrapped around the labels of Grüner Veltliner, Grenache Rosé and Old Vine Garnacha wines.
Vincent van Gogh’s oil on canvas Sunflowers (1888) features on the Canned Wine Co. Grüner 2021, an Austrian white wine made from Grüner Veltliner hand-harvested by the Huber family in Niederösterreich.
Paulus Theodorus van Brussel’s Flowers in a Vase (1789), an oil on mahogany, is the artwork of the Canned Wine Co. Grenache Rosé 2021. The light pink varietal rosé is made by winemaker Thierry Boudinaud in Pays d’ Oc, in southern France.
A Vase of Flowers by Paul Gauguin, detail (1896) is the oil on canvas painting chosen for the Canned Wine Co. Old Vine Garnacha 2020. Norrel Robertson MW is the winemaker of the red, sourced from old vines at high altitudes in Aragón, Spain.
Canned Wine Co.’s Chief Buyer, Ben Franks, added, “Our wines come from some of the best winemakers in Europe who focus on quality.
“We worked with our winemakers to prepare the wines in canned format, with maturation in vats or barrels before canning so that they tasted their best.
“Given the legendary artist status we achieved for the cans, we made sure the best wine was canned inside.”
The limited edition cans are available for purchase from the National Gallery and in three packs online from the Canned Wine Company.