Black-Owned Winery Esrever Wines Carrying On Founder’s Legacy
Years ago I met one of the co-founders of Esrever wines, long before the product was created, to talk about the steps to taking a black-owned wine brand out of the group and bringing it to market. At the time, the concept was still just an idea, but the name remained unchanged. At the end of 2017, the brand became a reality, after tons of market research and product development, and now the brand continues to grow and thrive, despite many potential obstacles and setbacks.
Launched by three friends from Queens, NY, Esrever Wines signature wine is a blend of sparkling white wines from Chardonnay and Chenin Blanc. It’s available for online ordering with pickup options in Brooklyn and Queens, NY, but they also ship to nearly every state in the United States. More recently, they launched their tasty Orange Zest Moscato.
Tragically, at the end of 2020, one of the co-founders, Ashanti Middleton, the one I talked about earlier in the story, passed away, gone way too soon. Persevering through tragedy, the brand continues to break down barriers in an industry dominated by big names and major players. Jasmine Mizani and Tiqua-Ann Middleton will continue what the trio started, inevitably, one day they will be a major player in this business.
The Esrever Wines brand speaks for itself with taste and brand image.
Discover the company and order online at esreverwines.com
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