California Wine Tours Continues To Drive Business In Napa | Business

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“We managed it for about eight years (at a loss), supporting it with our other activities. While many more go bankrupt, we continue to offer this service to those in the Napa Valley area. “

Marino attributes the survival of his family business in part to the focus on creating a great customer experience.

“Over the years, we have built a reputation. We know other businesses are going through tough, scary times, and I hate to brag, but for some strange reason, even with the fires – and we lost $ 1.5 million in the first three days of the fires in 2017 – but we have seen bookings increase and we are up about 50% from the previous year, ”he said.

Marino said he believes some people are now planning their trips to the Napa area to avoid fire season, which is not a bad idea, he said.

“The offseason is a great time to come,” he said.

“I think that’s why we’re doing so well so early in the season. Also, I think maybe the big groups, when they realized Napa hadn’t burned down, started booking again, and they tend to do that a few years later. Maybe that’s it. “

Part of California Wine Tours’ success is likely due to the treatment of its employees, he said.

While rideshare apps have shifted the thinking of many transportation customers to instant access instead of a meeting place, with little consistency from drivers, CWT has drivers who have been with the company for decades.


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