Canned Wine Leader Archer Roose Taps Wine Veteran to Lead Product and Innovation

BOSTON, February 24, 2021 /PRNewswire/ — Archer Roose, one of the leading canned wine companies in the United States, today announced the appointment of Alicia Towns Franken as vice president of the organization’s wine portfolio.

With over 25 years in the hospitality industry, Alicia Towns Franken has a long track record of launching successful wine programs nationwide through its ongoing wine consulting work. Alicia also continues to participate in wine industry seminars, tastings and roundtables across the country.

Along with launching successful wine programs, Alicia has been a champion in promoting diversity within the wine industry. Along with decades of knowledge, she brings her lived experience as a black woman, mother, and work as a nonprofit board member to Unify the wine, to elevate and influence the experience of diverse members of the wine community.

“I am truly thrilled to join Archer Roose at a time of such tremendous growth for the company,” Franken said. “I look forward to working alongside such an incredible management team to help take Archer Roose to the next level of success in 2021 and beyond.”

“We couldn’t be happier to have Alicia on board now,” says Marian Leitner-Waldman, Founder of Archer Roose. “Alicia’s approach to wine preservation has always been to inspire and delight drinkers. Combined with her long experience in the wine industry, we are excited to grow the business and make our voices heard. as thought leaders in this highly competitive industry.”

On Alicia Towns FrankFr
A successful wine educator and consultant with her own company, Towns Franken Consulting, Alicia Towns Franken brings over 25 years of industry experience. Alicia currently serves on the boards of Wine Unify, the Esplanade Association, the Isabella Stewart Gardner Museum Councilors and the Posse Foundation Board of Directors.

About Arcsound Roose
Archer Roose is proud of the craftsmanship of our wine. We’re going back to the basics of wine as they were – building relationships with the wine community, preserving the terroir, and sourcing the highest quality wine from the highest quality grapes. But we’re also shaping the foundations of wine as it should be – by being mindful of the planet and the lifestyles of those who drink it. We are creating the new tradition, adapting Archer Roose wines to the modern lifestyle of the modern drinker.

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SOURCEArcher Roose

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