Elizabeth Banks partners with Archer Roose, the leading canned wine company
Founded in 2014 by Marian Leitner-Waldman and David Waldman, partners in life and in business, Archer Roose was built on shared passions and values: lively conversations, craftsmanship and the conviction that we must all do our part to build a better world. Since its inception, the brand has pushed the boundaries of the wine industry by creating world-class wines in formats suitable for a modern lifestyle.
“We are delighted to have Elizabeth banks join us as we move into the next chapter in Archer Roose’s story, âsaid Marian Leitner-Waldman, co-founder and CEO of Archer Roose. âArcher Roose was founded on genuine relationships and pride in craftsmanship. Elizabeth embodies both of these values ââand we are honored to have her as a new partner and all that she brings to the table: creativity, new perspectives and a shared mission to shape the world for the better. “
âAs I got to know Marian, I realized that she and I shared a philosophy. She created something that resonated with me and what I enjoy, namely conversation, connection, craftsmanship and quality, “said Elizabeth banks.
As a new major investor and owner of the company, Elizabeth banks will bring strategic value to the creative development of the company, both on the brand and product side.
âFor me, wine is another form of storytelling,â Banks explained. âI have always loved wine but I wanted to make it more accessible and build a brand that would resonate with women. When I realized that Marian’s bet was to put really good wine in cans, I thought to my own life and all the amazing moments shared with family and friends – a day at the beach, a ski trip – and how great it would be to take a Sauvignon Blanc out of a cooler for a change. ”
âElizabeth’s commitment and authenticity, coupled with the strength of Archer Roose’s management team, make this a particularly compelling partnership,â added Jake Solomon of United Talent Agency (UTA), an executive at the United Talent Agency (UTA). the company’s Ventures department, which negotiated the deal on behalf of Elizabeth banks. âThe alternative format wine category is a young and growing market and we believe that brands like Archer Roose have a unique opportunity to help define this category. “
Archer Roose and Elizabeth Banks will bring their new relationship to life through a series of videos on how the partnership started and how it progressed, which will be launched at the end of May 2021 on Archer Roose social media and the brand’s website. They will continue to share content through their own social media channels throughout the month.
To see “Create our own table: Elizabeth banks x Archer Roose “videos and ongoing partnership, follow @ArcherRooseWines and @Elizabeth Banks on Instagram and on archeroose.com.
About Archer Roose
Archer Roose takes pride in the craftsmanship of our wine. We go back to the founding of wine as it was – building relationships with the wine community, preserving the terroir, and striving for the highest quality wine with the highest quality grapes. But we also shape the fundamentals of wine as it should – taking into account the planet and the lifestyle of those who drink it. We are creating the new tradition, adapting Archer Roose wines to the modern lifestyle of the modern drinker.
For more information, please visit www.archerroose.com and check out our Instagram and Facebook.
On Elizabeth banks
Actress, producer, screenwriter and director Elizabeth banks is known for his roles in both comedy and drama, as well as film and television. His work includes notable performances in projects such as The hunger Games franchise, Love & Mercy, Lego movie and Ms. America. She is also a three-time Emmy nominee for her recurring roles in 30 Rock and Modern family. On the production side, Banks made her directorial debut in 2015 with Not perfect 2, and produced the Perfect franchise through her production company Brownstone Productions, with her husband Max manipulator. Brownstone Productions’ roster includes several film, television and digital collaborations across various networks and studios, including the critically acclaimed comedy Acute on Hulu, with SNL’s Aidy bryant. Banks is currently filming the women’s rights drama. Call Jeanne, next to Sigourney weaver and led by Phyllis nagy, and can also be seen hosting the successful ABC reboot of Hit your luck, which will launch its third season later this month.
SOURCE Archer Roose