English Taxi Wine Tastings Arrive in Bordeaux
A new concept, called Wine Cab, now allows wine lovers to take a new tasting route through the Bordeaux vineyards in an English taxi.
The concept, created by Antoine Beucher who worked for 30 years as the manager of an event agency, began after experiencing what he described as the “soulless” experience of visiting the region’s current circuits with boredom. rather than with pleasure. According to Beucher, all the circuits to the vineyards were similar and transported wine lovers in sedans to marked areas without much originality.
Wine Cab embodies a philosophy in the image of the English taxi: the friendly driver offers tailor-made circuits or in the classic format, with beautiful addresses usually known to the “happy few” of the region.
According to Beucher, the alternative he offers to boarding a mythical London “taxi” is to travel with a vintage look and a strong personality. “Laid out like a real tasting room, the famous Fairway FX4 seduces with its inimitable style and elegant line,” he explains.
Wine lovers can enjoy tastings in the car and make the whole trip unforgettable – and each participant leaves with a souvenir road book with Polaroid photos.
Wine Cab will offer a four-hour initiation tour to discover organic wines. The tour includes pick-up and drop-off at a Bordeaux hotel, two visits with tastings at two certified organic châteaux, a country tasting in the vineyards (or by taxi in case of rain) and transport with an English-speaking driver guide.
The experience is offered at €132/person with the possibility of being accompanied by an expert oenologist for €280.