Miller Family Wine Company acquires the wine portfolio of BNA Wine Group
October 13, 2020, Santa Maria, California – Miller Family Wine Company, a division of industry-leading Thornhill Companies, is pleased to announce its recent acquisition of BNA Wine Group’s wine portfolio, including the renowned Butternut brand.
Founded by three wine industry veterans in Nashville, Tennessee, BNA Wine Group has earned a national reputation for crafting distinctive California wines that meet consumer demands for taste and affordability. BNA Wine Group’s premium brand portfolio includes award-winning brands Butternut, Volunteer, Humble Pie and The Rule.
As part of Miller Family Wine Company‘s multi-year growth plan, the multi-generational family business has acquired the brands of BNA Wine Group, expanding its brand portfolio to expand its market presence in major national retail chains. and to build a larger robust offering for DTC channels.
“BNA has done an excellent job of meeting consumer demands by creating high-quality, on-trend wines that are widely available,” said Nicholas Miller, vice president of sales and marketing. “Adding this full range of brands not only gives us the opportunity to expand our reach in retail chains, but also provides members of our new Miller Family Wine Club with an even more diverse range of wines to to try. All in all, we are very happy to bring these brands on board.
Marshall Miller, Vice President of Operations, added, “We are delighted to announce that Miller Family Wine Company has purchased BNA Wine Group’s collection of brands. Over the past few years, we have sought out new opportunities to grow our business thoughtfully and organically, while finding ways to reach new consumers strategically. The acquisition of these brands, and Butternut in particular, is an important step towards these overarching goals.
Miller family winery
Miller Family Wine Company is a division of Thornhill Companies, the industry-leading umbrella brand of one of California’s premier wine families, the Miller Family, which has operated California’s central coast for five generations. Miller Family Wine Company manages acclaimed national brand wine labels including J. Wilkes, Ballard Lane, Smashberry and Barrel Burner wines, controlling label brands for leading retailers across the United States and winery French Camp in Paso Robles.