Miller Family Wine Company Announces Formation of New National Accounts Department

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June 10 – Santa Maria, California – Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce the formation of its new National Accounts department, led by Michelle Garoufalis, recently promoted to National Accounts Director, as part of the growth plan strategy of the company in the market. for onsite and offsite channel accounts.

In an effort to expand the brand’s presence in major national accounts, Miller Family Wine Company reorganized its marketing strategy to establish a new national accounts department, made up of dedicated channel-level account managers under the leadership of Garoufalis – a key change from the one-person model the company used to use.

Garoufalis joined Miller Family Wine Company in March 2020 as Director of Offsite National Accounts and, despite the challenges posed by the pandemic, has since excelled in all facets of account management, from relationship building to strategic execution through creative outreach. In her new enhanced role as Director of National Accounts, Garoufalis is responsible for the management and creation of the Miller Family Wine Company‘s national accounts department, encompassing both on-site and off-site accounts. Focusing on national brands such as Butternut and Smashberry in major grocery, club, restaurant, hotel, e-commerce and liquor retail stores, Garoufalis will also oversee luxury brands J. Wilkes. , optik and Bien Nacido Estate in specialty and fine wine stores. and restaurant.

New recruit Jeremy Kilburn, who will assume the role of offsite national accounts manager, will join his team. With over a decade of experience managing the sale and distribution of wine, Kilburn joins Miller Family Wine Company after working as the National Accounts Sales Manager for Summerland Wine Brands, where he was successful. to take the business from double-digit decline to 52-year growth. period of the week. Prior to Summerland Wine Brands, Kilburn worked for such reputable names as Fetzer Vineyards, Southern Wine & Spirits, and Divino Wholesalers, consistently gaining recognition and accolades for his dedication and performance in every position he holds.

“We couldn’t be happier to launch our new National Accounts department – an organizational evolution that makes perfect strategic sense for the desired trajectory of our brand’s presence in the market,” said Crystal McIntyre, Director of National Sales. “After making the decision to create this department, we knew Michelle was the right person to lead it. Since joining our team last year, she has taken her first steps, proving to be a strong leader who knows how to manage multiple accounts simultaneously and nurture those relationships with ease, while identifying growth opportunities. . And, with the recent arrival of Jeremy, we are confident in the team’s ability to strengthen existing relationships, forge new ones, and continue to develop creative solutions and opportunities to grow our business more effectively.

Miller Family Winery

Miller Family Wine Company is a division of Thornhill Companies – the industry-leading umbrella company of one of California’s leading wine families, the Miller family, which has farmed California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national brand wine labels such as Butternut, Optik, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner and Volunteer Wines, in addition to controlling label brands for leading retailers across the United States. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.

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