Miller Family Wine Company Welcomes Crystal McIntyre as National Sales Manager
March 31, 2021, Santa Maria, CA – Miller Family Wine Company, a division of industry-leading Thornhill Companies, is pleased to announce the appointment of Crystal McIntyre as National Sales Manager.
A veteran of the wine industry for over 20 years, McIntyre first launched her career at Jackson Family Wines/Regal Wine Company, where she quickly worked her way up from key account manager to regional on-site manager, then vice -President of Sales – Royal Wine Division, supervising a team of 90 people. In 2012, she joined Fetzer Vineyards/Concha Y Toro as Division Vice President, Managing Director – West, where she recruited a new sales team and launched a new wine category through the 1000 Stories brand, while repositioning the Fetzer brands and Bonterra. Most recently, McIntyre served as Vice President, National Sales Manager for Wente Family Estates, leading the alignment and overall growth of SGWS.
In the strategic role of National Sales Manager for Miller Family Wine Company, McIntyre will be responsible for leading wholesale efforts for the Miller Family Wine Company and Bien Nacido Estates portfolios across the country. This will involve overseeing both regional sales and national accounts, managing the national sales team and export and private label activities, while owning and developing all distribution relationships global business.
“We are thrilled to have Crystal join our team as National Director of Sales,” said Nicholas Miller, Vice President of Sales and Marketing. “Throughout her long career, Crystal has consistently proven herself to be a highly skilled industry expert, effectively managing multiple markets while delivering record profits and growth year after year. Additionally, she has extensive experience leading a national team and brings in-depth knowledge of national channels and accounts, which we believe is essential to our overall growth plans.We believe Crystal will be a critical part of our business success for years to come. .
Miller family winery
Miller Family Wine Company is a division of Thornhill Companies, the industry-leading umbrella brand of one of California’s premier wine families, the Miller Family, which has operated California’s central coast for five generations. Thornhill companies include the prestigious Bien Nacido Estates and Miller Family Wine Company, which itself includes the management of acclaimed national brand wine labels including Butternut, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner and Volunteer, control leading retail label brands across the United States and the French Camp Vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.