Miller Family Wine Company Welcomes New Brand Director
July 7 – Santa Maria, California – Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce the hiring of Liz Rodrigo as Brand Manager.
A graduate of Syracuse University and the Darden School of Business at the University of Virginia, Rodrigo first pursued a career in the world of high-end antiques and art auctions before to transform its affinity for the arts into a path in brand management. As Associate Brand Director for the renowned brands Columbia Winery and Bridlewood Estate of E. & J. Gallo Winery, Rodrigo planned and executed annual marketing strategies and initiatives, aligning creative concepts with consumer trends to develop and execute marketing initiatives that extended reach and brand awareness. . In less than two years, Rodrigo was promoted to Senior Associate Brand Manager for the imported brands Whitehaven and Saint Clair Family Estate of E. & J. Gallo, where she was responsible for strategizing and executing comprehensive marketing and communications plans to effectively maintain the brand. integrity and increase distribution and sales.
As Brand Director for Miller Family Wine Company, Rodrigo will develop and implement marketing initiatives for the entire brand portfolio, with a particular focus on promoting the growth and expansion of Butternut wines. and on developing launch plans for several new brands.
âWe are delighted to welcome Liz to our team,â said Tommy Gaeta, Director of Marketing. âExperienced in all facets of brand management, from planning and executing effective communications and media plans to identifying and pursuing new brand growth opportunities, Liz brings a high degree of marketing and business acumen to her role, and we look forward to her making her mark on the long-term success of our growing portfolio.
Miller Family Wine Company
Miller Family Wine Company is a division of Thornhill Companies – the industry-leading umbrella company of one of California’s leading wine families, the Miller family, which has farmed California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national brand wine labels such as Butternut, Optik, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner and Volunteer wines, in addition to controlling the label brands for leading retailers across the United States and the French Camp winery in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.