Miller Family Wine Company Welcomes New Sales Manager, Eastern


May 6, 2021, Santa Maria, California – Miller Family Wine Company, a division of the industry leading Thornhill Companies, is pleased to welcome Joe Florek as Director of Sales, Est.

A long-time industry veteran, Florek joins the Miller Family Wine Company after most recently working as Director of Sales, Southeast Division, for Freixenet Mionetto USA, where he was responsible for planning, execution and evaluating sales programs to exceed sales targets and foster lasting relationships with customers. . A results-driven and proven leader, Florek’s career in beverage sales management spans decades, having held leadership positions at such respected companies as Prestige Wine Imports, Brown-Forman , Constellation Spirits and Fetzer Vineyards.

As Sales Director, East, for Miller Family Wine Company, Florek will be responsible for leading wholesale efforts in 27 East Coast markets – including major IL, FL and NY markets – in plus managing a team of regional sales managers. and develop and maintain key relationships with distributors.

“Joe is a specialized, high-level professional with unmatched experience in managing wine sales,” said Crystal McIntyre, National Sales Manager. “His analytical approach and in-depth knowledge of the market, coupled with his ability to foster strong client relationships and lead a team of sales professionals with efficiency and integrity, prove him to be the ideal person to oversee our efforts.” for sale on the east coast. We couldn’t be happier that Joe occupies this valuable position. “

Miller Family Wine Company

Miller Family Wine Company is a division of Thornhill Companies – the industry-leading umbrella brand of one of California’s leading wine families, the Miller family, who have farmed California’s Central Coast for five generations. The Thornhill companies include the prestigious Bien Nacido Estates and Miller Family Wine Company, which itself includes the management of acclaimed national brand wine labels including Butternut, Optik, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner and Volunteer wines, brand control label for leading retailers across the United States and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit



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