Monterey Wine Company Excited to Announce Travis Proctor as New Winemaker


May 21 – King City Ca— Monterey Wine Company is a custom wine production facility located in the community of King City on the Central Coast of California. We offer the latest in high-end winemaking technology, quality custom crushing and processing equipment, experienced blend development, and efficient bottling capabilities to meet our customers’ needs. We provide a healthy work environment for the wine traditionalist, inventor and entrepreneur. Our focus on innovation, integrity and service is what sets us apart from others.

Travis Proctor and his family plan to move to the Monterey County area, where Travis is from. They found their opportunity through Benchmark Consulting, the world’s leading research firm dedicated to serving the wine community. “At this point in our business plan, we have reached a plateau requiring a winemaker with different skill sets, primarily higher production and the consistency of making world-class wine,” says Shannon Valladarez, president of Monterey. Wine Company, “Travis has that in his tool belt. He also brings experience in other areas that we have been lacking that we believe will enhance all aspects of what we currently do at Monterey Wine Company. We are thrilled to have him on the team.

Prior to serving as a winemaker at Monterey Wine Company, Travis began his career as a cellar supervisor at Tolosa Winery. Four years later, he started working as a production manager at Tandem Winery. He then spent 3 years at Mazzocco as an assistant winemaker. When a production manager opportunity arose at the Terravant Wine Company, Proctor held the position in establishing 300,000 cases and more than 35 individual customers. A few years later, another opportunity presented itself to Travis. As Director of Winemaking and Production Operations for Terravant, he led a team that produced over 300,000 SKUs and oversaw Viticulture QC for 1,500 tons of contracted fruit. After 17 years of winemaking under his belt on the Central Coast, Travis and his family moved to Oregon to lead winemaking operations for two separate wine producers, Wine by Joe Dobbes and Dobbes Family Estate. For the past 5 years he has overseen winemaking, under one roof, for a large production and luxury custom crushing facility.

Asked about his decision to return to the Central Coast, Travis Proctor replied: “The chance to be close to family and friends is very dear to us. After hearing Shannon’s vision for the winery, the idea of ​​producing world-class wines and taking the Monterey Wine Company to the next level is exciting.


Located two hours from Santa Clara, Santa Barbara and Kern counties, our personalized favorite program comes from all directions, while focusing on our backyard appellations in Monterey and San Luis Obispo counties. Monterey Wine Company provides a full range of services, from grape sourcing and specialized crushing processing to aging, blending and bottling. We offer the tools and expertise needed to develop and produce the highest quality, most imaginative wines for today’s innovative market.


Founded in 1995, Benchmark continues to set the pace in talent acquisition by extending its executive search services to all layers of wine management. Their proximity to incumbents in the industry allows them to stay in touch with every client and candidate. This enables the unique ability to closely follow the pulse of the industry and meet the needs of the ever-changing wine industry.


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