Nina Dobrev and Julianne Hough on their wine business after the IPO
Nina Dobrev and Julianne Hough may have started the Fresh Vine Wine company a few years ago, but both say they are just getting started.
The company, which produces and bottles its wines in Napa, raised $ 22 million in an initial public offering earlier this month.
âIt’s definitely the goal from the start,â Hough told me of the growth of the business. “I just see our growth over the past couple of years and what we’ve been doing over the past year – although we were a little surprised – but I think about what we can do with the capital we have with the distribution and product development and everything in between. , I think this is the next step for us. We are simply motivated and amplified so that we can simply broadcast the mission of relationships and connections and top quality wine that tastes amazing without compromising our holistic way of life.
I spoke with Hough and Dobrev shortly after marking the Fresh Vine Wine IPO by ringing the New York Stock Exchange closing bell on December 16.
The idea for a wine business sprouted one morning when Dobrev and Hough were suffering from hangovers. âWe woke up and decided, ‘This is it, we want to do something that doesn’t make you feel that way,’ Dobrev recalls. âSo we created a wine with our amazing winemaker Jamey Whetstone that has fewer calories, less sugar, fewer carbs and it’s all fun. These are pure and simple moments of pleasure.
They are keeping their expansion plans “vague for now,” Dobrev said. “We have a reserved Cabernet coming out next year and plans for different varietals and beyond.”
For those looking to taste wine while on vacation, Hough said: âIt’s cozy, you want to be near a fire, I would say if you like reds go for Cabernet. If you want something lighter, go for Pinot. But these two are definitely good for this time of year.