Nina Dobrev and Julianne Hough started their wine business after waking up hungover

Celebrities Julianne Hough and Nina Dobrev forged a true friendship that led to them becoming business partners by starting a wine business together. the old Dancing with the stars performer and The Vampire Diaries star share a passion for healthy living. To that end, the two have launched a wine brand that has taken off in recent years.

In a December 2021 interview, Dobrev and Hough sat down to discuss their Fresh Wine Vine brand, revealing the exact moment the brainchild was born.

What inspired Nina Dobrev and Julianne Hough to start their wine business?

(L-R) Fresh Vine Wine co-owners Nina Dobrev and Julianne Hough celebrate the State of Nevada launch of Fresh Vine Wine at Resorts World Las Vegas on February 26, 2022 in Las Vegas, Nevada. | Denise Truscello/Getty Images for Fresh Vine Wine, Inc. (NYSE American: VINE)

Julianne Hough and Nina Dobrev both like to be healthy. But they don’t deprive themselves of opportunities to have fun either. The longtime friends revealed the idea for Fresh Vine Wine came one morning when they both woke up hungover.

“We woke up and decided, ‘This is it, we want to do something that doesn’t make you feel like that,'” Dobrev said. Variety. “So we created a wine with our amazing winemaker Jamey Whetstone that is lower in calories, lower in sugar, lower in carbs and totally fun. These are moments of pure pleasure.

Hough detailed their plans for the brand. “We’re just pumped and amped up to just be able to spread the mission of relationships and connections and premium awesome tasting wine without compromising our holistic way of life,” she said.

Fresh Vine Wine recently announced an expansion

In the same Variety interview, Dobrev deliberately left his Fresh Vine Wine expansion plans “vague.” But soon after, the Family the actor made a big announcement. End of February 2022 Instagram postDobrev wrote about brand expansion.

“Excited to announce that @freshvinewine will be taking place in Vegas at Resorts World Casino…and it will continue. Fresh Vine Wine is NOW AVAILABLE ON LOCATION all over @resortsworldlv,” she shared.

Certainly, Fresh Vine Wine has come a long way. As Hough told Variety, “Just seeing our growth over the last two years and what we’ve done in the last year – even we were a bit surprised – but I think what we can do with the capital we have with distribution and product development and everything, I think that’s the next step for us.

When did Julianne Hough and Nina Dobrev become friends?

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Julianne Hough and Nina Dobrev were best friends long before they started Fresh Vine Wine. They first crossed paths after Hough left his longtime gig on DWTS. They met through a mutual friend and hairstylist, Riawna Capri.

Both were going through “life crises” simultaneously, they explained on The Drew Barrymore Show. After many dates in Capri, the hairdresser suggested that Dobrev and Hough meet face to face. Dobrev told Drew Barrymore that Capri believed they would be “best friends” – and it turns out she was right.

Dobrev and Hough forged an instant connection, and over the years the two have been spotted together numerous times, from award shows to sporting events. With their wine business taking off, Hough and Dobrev will likely continue to be in the limelight for years to come.

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