Rutherford Wine Company taps industry veterans for leadership positions


Keith LaVine joins the company as General Manager of National Operations; Rebecca Geschwender takes the reins as Vice President of Sales, National Brands

St. Helena, California—October 18, 2019— Rutherford Wine Company is pleased to welcome two wine industry veterans into leadership positions within the company.

Keith LaVine joins Rutherford Wine Company as General Manager of National Operations. In this role, LaVine will coordinate all of Rutherford Wine Company‘s national and private label activities, including working closely with the production and sales team by providing analytical data and guidance. Keith comes to Rutherford Wine Company with extensive experience in winery sales, distribution and management. His distinguished career includes leadership positions at Sonoma-Cutrer Vineyards, Brown-Forman, Artesa Winery, Lynmar Estate Winery and Grupo Codorníu-Raventos (Aveniu Brands).

Rebecca Geschwender joins Rutherford Wine Company as Vice President of Sales, National Brands. Rebecca brings over two decades of success in driving sales, building brands and managing distributors. Rebecca joins Rutherford Wine Company from Grgich Hills Estate where she was Sales Manager. She has worked at other top wine companies including Diageo Chateau & Estate, Wine Warehouse and Southern Wine & Spirits.

“With their years of experience managing multi-brand portfolios and building prestige wine brands, Keith and Rebecca are uniquely positioned to help Rutherford Wine Company continue to grow,” said Vice President Morgan Zaninovich. “Both are natural leaders, and I’m confident they will have a positive impact on our business.”

About Rutherford Wine Company

Family business and managed for three generations; Rutherford Wine Company is dedicated to the art of fine wine making. Based in Napa Valley’s famous Rutherford appellation, their extensive portfolio includes Rutherford Ranch, Scott Family Estate, Predator Wines, Rhiannon Red Wine, Lander-Jenkins, Silver Buckle, Four Virtues Wines and Round Hill California. The range of brands showcases the diversity of California’s many appellations and the unique personality of each location. These acclaimed wines come from a family that is committed to sustainability, both in the winery and in the vineyard. The winery is certified as California Sustainable Viticulture (CCSW) and the estate’s vineyards are a combination of sustainable, organic, and fish-friendly vineyards.

For more information, visit or call 707.968.3200.


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