Terravant Wine Company changes name to Summerland Wine Brands
Santa Barbara County, California—Effective immediately, Terravant Wine Company will become Summerland Wine Brands. With the recent injection of $40 million in recapitalization funds from Raven Capital Management, along with changes to its management team and the addition of an office in Napa, California, Summerland Wine Brands continues to maximize its position in the national market with success, popular brands like Summerland, King Chancho, Insomnia and Flavor Bomb.
“The transformation into Summerland Wine Brands is the next directive in the company’s direction for growth,” said CEO Paul Griswold. “‘Summerland Wine Brands’ evokes a fresh perspective and unwavering optimism in the excellence of our national, California-made brands.”
Summerland Wine Brands will build on its Central Coast initiatives while expanding its reach into other California wine regions. This amplified vision, coupled with the ingenuity of its Napa-based creative development team, the expansion of its national sales force and the increased support of its winemaking team, will strengthen the quality, visibility and distribution of its national brand portfolio.
“Our teams in Buellton and Napa, along with our national sales force, are committed to growing our diverse portfolio of wines,” said Sales Director Mike Jackson. “Additionally, Summerland Wine Brands continues to invest in sales, marketing and winemaking success, recruiting the right candidates for key roles, and delivering unforgettable experiences at our Summerland Tasting Room in Summerland, in California.”
“These plans align with our efforts to also deepen our relationships with our distributor partners and customer chains across the country, with the unwavering goal of providing quality wines that deliver above and beyond their price points,” said continued Jackson.
The Summerland Wine Brands winery, based in Santa Barbara County, combines the latest cutting-edge technological advancements with thoughtful and practical winemaking practices. Summerland’s evolving portfolio of national brands, including Summerland, King Chancho, Insomnia and Flavor Bomb, is bolstered by its prolific private labels and bespoke crush businesses. Highly nimble and exceptionally innovative, Summerland Wine Brands is committed to delivering California wines at affordable prices.