The Prisoner Wine Company introduces two new wines under the label “The Prisoner”



Napa Valley, California, (X October 2020) – Today, The Prisoner Wine Company announces the introduction of a new Napa Valley Cabernet Sauvignon and Carneros Chardonnay to accompany its iconic flagship Napa Valley Red Blend under the “The Prisoner” label. The brand shook up the industry over two decades ago with the first release of its namesake, The Prisoner, and has since become recognized for its portfolio of groundbreaking super-luxury blends with visually provocative labels. These new offerings will allow more consumers than ever to experience the charm of The Prisoner, which is selling out every year due to high demand. This trio of wines is available online and at retailers nationwide in 750ml and 375ml sizes, as well as a gift set of three 375ml bottles, arriving in time for the holidays.

Developed by The Prisoner Wine Company Director of Winemaking, Chrissy Wittmann, and her winemaking team, these new wines come from the brand’s network of winemakers in Napa Valley. Wittmann blends interesting varietals to develop a unique palate for Cabernet Sauvignon and Chardonnay, which echo the bold character of The Prisoner Red Blend. The Prisoner Trio is designed for those who think, create and drink differently.

“Loyal fans of The Prisoner Wine Company will recognize the disruptive style of these new wines, which blend varietals from Napa Valley’s top vineyards to achieve distinct character,” Wittmann shares. “Blending new wines to accompany our namesake Red Blend has been an exciting new venture for our winemaking team, and we are thrilled to finally share The Prisoner wine trio with brand fans and new drinkers alike.”

The Prisoner Wine Company is anchored by its iconic The Prisoner Red Blend, and the new additions will encourage consumers to explore the brand’s full portfolio beyond its crown jewel. Honoring the artistic imagery of The Prisoner label, the new wines are adorned with variations of Francisco de Goya’s etching “The Little Prisoner” from The Prisoner. In the tradition of the original Red Blend, each new release takes on a different hue – blue (Cabernet Sauvignon) and green (Chardonnay) – with each label image viewed from a slightly different angle.

“These new wines provide consumers with the irreverent quality and taste they love about The Prisoner and allow us to meet growing consumer demand for the brand, which continues to grow year on year,” said Elisabeth Baron. , Vice President, Marketing for The Prisoner Wine. Society. She adds, “The Prisoner has long dominated the luxury red blend category and we expect The Prisoner Cabernet Sauvignon and Chardonnay to attract new consumers and play a vital role in the long-term growth of the brand.

Each wine of the trio presents a rich and complex aromatic profile:

  • The Prisoner Rouge Blend 2019 (SRP $49): The Prisoner incorporates Zinfandel with an unlikely blend of Cabernet Sauvignon, Syrah, Petite Sirah and Charbono. This full-bodied fan favorite has tantalizing aromas of Bing cherry,

espresso and roasted fig. Lingering flavors of ripe raspberry, boysenberry, pomegranate and vanilla linger harmoniously for a smooth, sumptuous finish.

  • The Prisoner Cabernet Sauvignon 2018 (SRP $54.99): This Cabernet Sauvignon has concentrated dark fruit flavors, culminating in a rich, full mouthfeel before a long finish. On the nose, aromas of black cherry and ripe plum are layered with vanilla and baking spice. This Cabernet Sauvignon-based wine is blended with small amounts of Merlot, Syrah, Malbec, Petite Sirah and Charbono.
  • The Prisoner Chardonnay 2019 (SRP $39.99): An intriguing blend of Chardonnay, Roussanne and Gewürztraminer, this wine is bursting with aromas of vanilla, crème brûlée and baked apple. Full-bodied and rich on the palate, the flavors of pineapple and toasty oak complement the balanced acidity and smooth finish.

Prisoner Red Blend, Cabernet Sauvignon and Chardonnay join a strong portfolio of nationally distributed brands, which includes Saldo, a Zinfandel-dominant blend, and Eternally Silenced, a California Pinot Noir, as well as a range of bottling reserved for cellars. The Prisoner Trio is now available for purchase in-store and online. For more information, visit

About The Prisoner Wine Company:

When The Prisoner was released two decades ago as a complex blend of some of California’s best and most unusual varietals, it quickly and forever changed the American perception of what a blended wine could be. Red. The Prisoner Wine Company has grown to include a range of rule-breaking blends with provocative label designs, and the portfolio has been recognized by consumers and critics as one of the most innovative wine brands in the world. market, driving the resurgence of California luxury red blends. and earn “cult” wine status. Today, Director of Winemaking Chrissy Wittmann and her team work with more than 100 Northern California winemakers, bringing together exceptional fruit to produce a family of bold and intriguing wines. In 2020, The Prisoner Wine Company launched a new luxury wine brand called Unshackled, made up of three California appellation wines, including a Rosé (SRP $27), Red Blend (SRP $30) and Cabernet Sauvignon (SRP 30 $). The Prisoner Wine Company is located on Highway 29 in Napa Valley and welcomes visitors year-round for unexpected immersive experiences


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