The Prisoner Wine Company introduces Unshackled, a new collection of luxury California wines


Napa Valley, Calif., (December 17, 2019) – The Prisoner Wine Company, known for its decidedly different super-luxury blends with visually provocative labels, today announces the launch of Unshackled, a new luxury wine brand available nationwide in January 2020.

Developed by The Prisoner Wine Company Director of Winemaking Chrissy Wittmann and her winemaking team, the Unshackled portfolio features a blend of red, cabernet sauvignon and rosé, each from the Central Coast and North Coast wine regions of California. Wittmann uses his renowned method of blending non-traditional varietals to develop Unshackled’s unique style for those who think, create and drink differently.

“Fans of The Prisoner Wine Company will recognize something special in Unshackled, which blends familiar varietals from California’s major wine regions to create a distinct collection with a personality of its own,” Wittmann shares. “This is an exciting new chapter for our winemaking team, to craft wines with our signature quality in a new style.”

Unshackled offers a well-priced option for wine drinkers looking to further explore – or experience for the first time – the appeal and ethos of parent brand The Prisoner Wine Company. Honoring the eye-catching labels for which The Prisoner Wine Company is famous, each bottle of Unshackled is adorned with a metal codex engraved with details that hold the key to the wine’s appellation, varietal and vintage. The combination lock style tag alludes to the freedom of creativity unleashed with just the right code.

“Unshackled offers consumers the boldness and creativity they love from The Prisoner Wine Company, which continues to drive the brand’s incredible double-digit growth year after year, at a remarkable price,” said Jim Sabia, Marketing Director. He adds, “We hope that fans of The Prisoner Wine Company will appreciate this new expression of the brand and that new consumers will be able to experience the brand through this level of luxury.

The portfolio includes:

  • Unbridled Red Blend 2018 (SRP $30): A blend of Zinfandel, Malbec, Petite Sirah, Syrah and Grenache, this wine opens with aromas of raspberry, blueberry and crushed violet. On the palate, it offers flavors of spiced dried cherries, flowers and a hint of white pepper, with a generous mouthfeel.
  • Unbridled Cabernet Sauvignon 2018 (SRP $30): Bold and savory, with aromas of plum, blackberry and a hint of olive, this Cabernet is blended with small amounts of Petite Sirah, Syrah and Merlot. Its flavors of dark stone fruits and dried herbs are complemented by a solid tannic structure and balanced acidity.
  • Unbridled Rosé 2019 (SRP $27): Bright and crisp with juicy aromas of tropical and red fruits, this wine’s crisp acidity blends with flavors of grapefruit, tangerine and strawberry to create a refreshing rosé with a crisp finish .

The first vintage of Unshackled from The Prisoner Wine Company will be released in January 2020 and will be available in all major US markets. For more information on Unshackled, visit

About Unshackled by The Prisoner Wine Company: Freed from traditional blends or appellation restrictions, the winemaking team behind The Prisoner Wine Company has crafted Unshackled, a luxury portfolio with unparalleled style and finesse. The Unshackled Red Blend, Cabernet Sauvignon and Rosé are testament to the high quality of fruit that Winemaking Director Chrissy Wittmann and her team source from vineyards in California’s Central and North Coast growing regions. Adorned with eye-catching metallic labels resembling a vintage combination lock, the wines honor the forward-thinking mystique recognized by fans of its parent brand, The Prisoner Wine Company. Available nationwide, Unshackled is a well-priced selection for those looking to further explore – or experience for the first time – the appeal of The Prisoner Wine Company.

About The Prisoner Wine Company: When The Prisoner was released two decades ago as a complex blend of some of California’s best and most unusual varietals, it quickly and forever changed the American perception of what a blended wine could be. Red. The Prisoner Wine Company has grown to include a range of rule-breaking blends with provocative label designs, and the portfolio has been recognized by consumers and critics as one of the most innovative wine brands around. of the market, leading to the resurgence of Californian luxury red blends. and earn “cult” wine status. Today, Director of Winemaking Chrissy Wittmann and her team work with more than 100 Northern California winemakers, bringing together exceptional fruit to produce a family of bold and intriguing wines. The Prisoner Wine Company is located on Highway 29 in Napa Valley and welcomes visitors year-round for unexpected immersive experiences.


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